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Big Day of Giving 2021

Support learning, growth, and play on the Big Day of Giving, May 6, 2021!

Support learning, growth, and play on Big Day 2021!

Memories are magic. That’s why Fairytale Town is magic—because we are made of your memories!

If your family has laughed and learned at Fairytale Town, now is your time to make that wonderful experience possible for everyone through Big Day of Giving 2021.

More than 250,000 children and their families enjoy Fairytale Town each year. Kids gain invaluable skills in imagination, creativity, and early literacy while playing in the park.

It’s a very special day when our region lights up with opportunities to support the nonprofit(s) you love and support. As a standalone community nonprofit, Fairytale Town relies greatly on the generosity of individual donors. By giving on May 6, scheduling a gift April 22, or participating in our upcoming social media activities, you will help Fairytale Town with additional opportunities to win cash prizes which amplifies the impact of your donation!

Right now, your support is more important than ever! Fairytale Town is coping with severe budget impacts from the Coronavirus pandemic.

Please brighten the lives of children by donating to Fairytale Town on Big Day of Giving 2021. It’s the place where happy kids have made countless memories, gained early literacy skills, learned through play, and gained vital self-confidence. Let future families have the same opportunities!

Gifts of all size are welcomed gratefully! Your giving will impact the lives of countless children.

We think this place is pretty special and we hope you feel the same. Let’s keep the magic alive and thriving! Join us on May 6 to make a gift and tell the world what Fairytale Town means to you.

Thank you!

It’s easy! Check out our donation page:

bigdayofgiving.org/fairytaletown today!

Early Giving begins April 22!


Humpty Dumpty’s Slime!

We hope you enjoyed learning how to make slime today! Below is the step by step recipe on how to make this squishy concoction! Want to show us the amazing slime you made with your family? Post a picture of it on your social media pages and use the hashtag #fairytaletowncrafts!

Humpty Dumpty’s Slime Recipe

To see todays videos visit our Facebook or Instagram.

If you’d like to support Fairytale Town at this time visit our donation page!


Humpty Dumpty’s Chewy Granola Bars

We hope you enjoyed learning how to make homemade chewy granola bars! Below is the step by step recipe on how to make this delicious snack at home for you and your little ones to enjoy! Want to show us the yummy granola bars you made with your family? Post a picture of them on your social media pages and use the hashtag #fairytaletowncrafts!

Humpty Dumpty Chewy Granola Bars

To see todays videos visit our Facebook or Instagram.

If you’d like to support Fairytale Town at this time visit our donation page!


Humpty Dumpty’s Ice Cream Recipe

We hope you enjoyed learning how to make homemade ice cream today! Below is the step by step recipe on how to make ice cream at home for you and your little ones to enjoy! Want to show us the delicous ice cream you made with your family? Post a picture of your sundaes on your social media pages and use the hashtag #fairytaletowncrafts!

Humpty Dumpty’s Ice Cream Recipe

To see todays videos visit our Facebook or Instagram.

If you’d like to support Fairytale Town at this time visit our donation page!


Pirate Ship Coloring Page

Ahoy mateys! We hope you enjoyed listening to the tale “Pirates Love Underpants” and learning all about our feathered friends today! Below is a coloring page of the Fairytale Town pirate ship for you and your little ones to enjoy! Want to show us your beautiful artwork? Post a picture of your masterpiece on your social media pages and use the hashtag #fairytaletowncrafts!

Pirate Ship Coloring Page

To see todays videos visit our Facebook or Instagram.

If you’d like to support Fairytale Town at this time visit our donation page!


Ms. Sammi’s Hot Chocolate Recipe

Ready to learn how to make hot chocolate? Click the link below to get the recipe for Ms. Sammi’s hot chocolate. This yummy drink is perfect for cool days at home. We hope you and your family enjoy! If you want to show us the hot chocolates you made post a picture on your social media and use the hashtag #fairytaletowncrafts.

Hot Chocolate Recipe

To see todays videos visit our Facebook or Instagram.

If you’d like to support Fairytale Town at this time visit our donation page!


Mr. McGregor’s Garden Coloring Page

We hope you enjoyed learning all about Peter Rabbit and Mopsy today! Below is a coloring page of Mr. McGregor’s Garden for you and your little ones to enjoy! Want to show us your beautiful artwork? Post a picture of your masterpiece on your social media pages and use the hashtag #fairytaletowncrafts!

Mr. McGregor’s Garden Coloring Page

To see todays videos visit our Facebook or Instagram.

If you’d like to support Fairytale Town at this time visit our donation page!


Fairytale Town Goats and Pigs Coloring Page

We hope you enjoy listening to the story “Once Upon a Goat” and learning all about our 3 Little Pigs today! Below is a coloring page with Fairytale Town’s goats and pigs on them for you and your little ones to enjoy! Want to show us your beautiful artwork? Post a picture of your masterpiece on your social media pages and use the hashtag #fairytaletowncrafts!

Goats and Pigs Coloring Page

To see todays videos visit our Facebook or Instagram.

If you’d like to support Fairytale Town at this time visit our donation page!


St. Patrick’s Day Craft

Happy St. Patrick’s Day from our family to yours! Although we are closed through March 31 we want to bring the fun of Fairytale Town to your home! Below are two craft activities for you to do with your little ones. Plus you can visit our Facebook or Instagram for story time! Today we are reading The Luckiest St. Patrick’s Day Ever!

St. Patrick’s Day Coloring Page

St. Patrick’s Day Leprechaun Template


Fairytale Town Appoints New Executive Director

New Executive Director to begin January 2020

Fairytale Town’s board of directors has appointed nonprofit executive Kevin Smith-Fagan as the organization’s next executive director. He will oversee the administration, fund development, community and organizational leadership, programming, maintenance and strategic planning of the storybook park as well as the offsite Sacramento Adventure Playground program. Smith-Fagan will assume the role in early January 2020.

“We are very excited to welcome Kevin Smith-Fagan as Fairytale Town’s next executive director,” said Matt DeFazio, president elect of Fairytale Town’s board of directors. “Kevin is a dynamic leader whose deep experience in nonprofit management and roots in the Sacramento community will help lead Fairytale Town in its next phase of growth.”

Smith-Fagan has served as the associate general manager for external affairs at PBS KVIE since 2014. Previously, he was the vice president for development and director of leadership giving at PBS KVIE. He is president elect of the Rotary Club of Sacramento and has served on numerous community boards, including Women’s Empowerment, YMCA of Superior California and more. He is a graduate of Boston University.

“I’m delighted to be joining the dedicated staff and board as Fairytale Town’s next executive director,” said Smith-Fagan. “As one of Sacramento’s premier cultural assets, Fairytale Town has a rich history in the community. I’m energized by the mission to promote the imagination, creativity and education of children and excited about the expansion plans to grow Fairytale Town’s impact for the next generation of children.”

Smith-Fagan will work with outgoing executive director, Kathy Fleming, to ensure a smooth transition of leadership for the 60-year-old institution. Through much of 2020, Fleming will serve as director emeritus on a part-time basis and focus on Fairytale Town’s capital campaign to support the park’s half-acre expansion as well as program development for the Story Center, one of the features of the expansion.

Located in William Land Park in Sacramento, Calif., Fairytale Town opened to the public on August 29, 1959, when it was dedicated as a gift to the children of the Central Valley by the City of Sacramento, the Junior League of Sacramento and other community and business leaders. Fairytale Town remains the only literacy-based park that serves children in this region. Fairytale Town serves 250,000 guests annually from all over the state, nation and globe.

We’re delighted to welcome Kevin to the Fairytale Town family! Learn more about Kevin from our recent interview.

Why did you want to be the Executive Director of Fairytale Town? 

The early literacy element of Fairytale Town addresses a significant community need, and that holds a lot of appeal for me. Tens of thousands of children visit each year, so working here means making a positive impact on huge numbers of kids across the region. And of course, Fairytale Town has a heartwarming spirit that makes me smile!

What excites you about Fairytale Town’s mission and the future of the organization? 

There’s something really beautiful about this wholesome place that cherishes children, fosters imagination, and where kids are treated as children rather than as consumers. The new Story Center coming through the planned park expansion will be a really big deal in strengthening the reading achievement for generations of Sacramento kids, so raising the money to build the Story Center is a top priority.

What is your favorite Fairytale Town memory? 

When my family relocated in 2003 from Philadelphia, it was a big change for our small boys, and they missed home. One of the first things we did was visit Fairytale Town, and of course they loved it. And I remember telling them, “See? Sacramento is going to be great!” My kids have fond memories of visiting Fairytale Town.

What is your favorite fairytale or children’s book? 

As a kid, Stone Soup was my favorite; I loved how the penniless traveler found a clever way to appeal to the surly villagers’ better instincts and they all end up joining together. As a dad of three, we wore out a couple copies of Where the Wild Things Are.