Maple Community Center Project


Fairytale Town is collaborating with La Familia Family Counseling Center, 916 Ink and other nonprofit partners to bring a variety of community services to the shuttered Maple School site.

Located in South Sacramento off Franklin Boulevard and 37th Street, the new Maple Neighborhood Center will create a place that is a hub of health services, programs and opportunities for children and families that we hope will be a catalyst for neighborhood stabilization, economic opportunity and community health.

Fairytale Town’s role in the Maple Neighborhood Center project is to work with the community to create a Pop-Up Adventure Playground for children and youth ages 7 to 15 in an open, outdoor area of the school. The Pop-Up Adventure Playground is based on the concept of Adventure Playgrounds in Europe. After World War II, landscape and playground architects noticed that children spent more time playing in the war rubble than they did in structured playgrounds. They observed that children were more engaged in play in spaces they created themselves and thought that these non-traditional environments inspired imaginative, collaborative and thoughtful play. They believed that this type of free play helped children gain skills they needed to become competent and productive adults, rather than passive consumers.

The philosophy of adventure playgrounds puts real tools—hammers, nails, saws, gardening supplies, paints and such—into the hands of children so they can create and destroy their own spaces with guidance rather than direction from adults. Adventure Playgrounds have flourished in Europe, and many now offer training in trades such as bicycle maintenance, animal keeping and farming, in addition to free and unfettered play.

The Maple Neighborhood Center Adventure Playground will be open approximately 20 hours each week after school and on weekends and holidays. Contributions of money and raw materials—such as boats, bathtubs, lumber, building tools, paints, gardening tools, pianos and fabrics—will be sought from community members and service clubs. Community outreach activities will be planned to inform the community about the new play space. Neighborhood youth ages 18 to 25 will be recruited, hired and trained as Play Workers to help children learn how to handle tools and assist them in creating their play space.

We are planning to open the Adventure Playground in the fall/winter of 2015–16. We are seeking contributions for this unique project and hope you can help. Make a donation online today. For more information, please contact Kathy Fleming, Executive Director, at (916) 808‑7060.

Meet Laura Numeroff at the ScholarShare Children’s Book Festival

Laura NumeroffLaura Numeroff is the author of the bestselling, classic children’s book, If You Give a Mouse a Cookie, first published in 1985 and now in its 62nd printing. She’s authored five additional books in the If You Give… series, plus What Mommies Do Best/What Daddies Do Best. She was born in Brooklyn, New York, and grew up as the youngest of three girls, surrounded by art, music and books. Laura now lives in Los Angeles, California. Laura will headline this year’s ScholarShare Children’s Book Festival the weekend of September 26 and 27. She’ll read If You Give a Mouse a Cookie plus her new book, Raising a Hero, and sign copies of her books.

mouse-cookie_cover_150pxWhat was your inspiration for If You Give a Mouse a Cookie?
I was on a long boring car trip and started to visualize animals eating my favorite foods. I pictured a zebra eating Cheetos (the crunchy ones) and getting orange all over his beautiful black and white face. (If they can put a man on the moon, why can’t they figure out how to make Cheetos not leave orange around your mouth?) I pictured an orangutan eating pizza, getting his long, gangly arms tangled in the long cheese strings that you get when lifting a piece of hot pizza up from the plate. And, then I pictured a little mouse eating a big chocolate chip cookie. But, I didn’t stop there! I figured he’d want milk! I kept going with the napkin, straw, the whole magilla, and when I got home, I typed it on my fifty-dollar typewriter that I got at a flea market, with a wonky “W”. I first sent it to Harper & Row, because they had published one of my favorite books, Stuart Little, but they rejected it. I sent it to nine other publishers, one of them sending it back saying they only did series. After the ninth rejection, I heard that there was a new editor at Harper & Row, and her name was Laura. I sent it to her and got a phone call saying she wanted to publish it. The timing couldn’t have been better because I had just broken up with my boyfriend and was miserable! That’s why my motto is “Never give up!” And, that’s the story of my inspiration,which led me to talking about trying to sell it. (Yes! I am the mouse!)

Tell us about your latest book, Raising a Hero?
I’ve always wanted to write a book about service dogs! They are the most inspiring, amazing, smart and sweet dogs and know over fifty commands, including, taking off someone’s shoes, turning the lights on and off and helping with laundry. I met Sean Hanrahan when I was looking for help with my archaic web site. It turned out his brother, Devin, used a service dog because he has cerebral palsy. That was my first meeting with Miss Ellie, Devin’s service dog. It was love at first sight! I wrote the book, doing research at Canine Companions for Independence, located in San Diego, which is where Miss Ellie came from. Sean and I raised the money to publish it on Kickstarter. We were very lucky that Lynn Munsinger, who illustrated Ponyella, was on board. Her illustrations are so endearing! Raising a Hero, is my first independently published children’s book, and I’m truly excited about it!

Laura at age 5For many, If You Give a Mouse a Cookie is a beloved childhood book. What was your favorite book to read as a child?
I have two favorite books, both inspired me to be a writer! I absolutely loved Stuart Little, written by E.B. White, and published by Harper & Row (they’re now HarperCollins), is about a mouse in New York City, and yes, I’m from New York! Brooklyn to be exact. My other favorite book was Eloise, written by Kay Thompson and published by Simon and Schuster. It’s about a little girl who lives in a hotel in New York. The cool thing is, I’ve now been published by Harper AND Simon and Schuster! As for a fairytale character, it would have to be Cinderella! One of my books was inspired by the story. It’s called Ponyella! Cinderella as a pony!

Meet the Honorary King & Queen of a Midsummer Night’s Dream

Dan_and_MichelleThe most magical night of the year is coming soon! On June 27, fairies take over our storybook park for a Midsummer evening of magic, merriment, music… and ice cream! It’s our annual ice cream social inspired by Shakespeare’s famous fairy play.

Before the fun, we wanted to introduce you to this year’s Honorary King and Queen of the Fairies, Dan and Michelle from Mix96!  Dan and Michelle are the husband-and-wife morning show team at Mix96. We’re thrilled that Dan and Michelle will be presiding over the festivities and emceeing the event. Read on to learn more about Dan, Michelle and a few of their favorite things!

Tell us about your history and experience with Fairytale Town.

(Michelle) When we first moved to Sacramento we took our family and our son lived what he’s only read in books.  AMAZING

What are you most looking forward to at A Midsummer Night’s Dream & Crystal Ice Cream Fantasy? 

(Dan) ICE CREAM!  Really can use some ice cream right now!

We have to ask: What is your favorite ice cream flavor?!

(Dan) Mint Chip (Michelle) Fudge Brownie – Please tell me you’ll have fudge brownie!

 And your favorite Shakespeare play?  Why?

(Dan and Michelle) Romeo and Juliet – I wish we could say it’s because our life is a modern day version of the classic tale, but it’s not!  We just love Leonardo DiCaprio…

If you could be any fairytale or storybook character, who would you be?  Why?

(Dan) Jack and the Bean stock – Because he reached for the stars.

Thanks Dan and Michelle!

Humpty Dumpty Week

It’s Humpty Dumpty Week at Fairytale Town! We’re celebrating the arrival of our Humpty Dumpty plush doll with a week-long contest.


Each day from May 18 through May 24, Humpty will be hiding somewhere in our storybook park. The first guest to find the Humpty Dumpty paper doll and return him to the Box Office will win a Fairytale Town prize pack containing a new Humpty Dumpty plush doll, admission for four, and a Magic Key! Clues will be posted on our Facebook page every morning to aid guests in their search.


The new Humpty Dumpty plush doll is $19 per doll and is available for purchase at the Box Office or online.

Official Rules:

1. The Humpty Dumpty week contest takes place from Monday, May 18 through Sunday, May 24, 2015. The contest will he held during regular business hours. Adults must be accompanied by children.

2. One Humpty Dumpty paper doll will be hidden within Fairytale Town each day from May 18-24, 2015. All participants must pay admission to enter Fairytale Town to participate in the contest.

3. If the paper doll is not found by the end of each day, Fairytale Town reserves the right to extend or cancel the contest for that day.

4. Once the paper doll is found it must be redeemed at the Fairytale Town box office in order to claim the prize. All winners will be announced via Facebook and Fairytale Town’s weekly e-newsletter, The Humpty Report. Only one prize awarded per day.

5. Fairytale Town employees and their relatives are unable to participate in this contest.

6. Fairytale Town reserves the right to cancel this contest or change the rules.

Meet Walter & Marlene Goetzeler of Freeport Bakery

FreeportBakeryThose attending the Mad Hatter Meets the Great Gatsby party on April 23 are in for a sweet treat! Marlene and Walter Goetzeler, owners of Freeport Bakery for 28 years, will be serving as the evening’s Honorary Chairs and sampling some of the Bakery’s best-loved items. Plus, the Bakery’s head decorator will be giving a very special demonstration during the event.

Read on to learn more about the Goetzelers—Marlene was just named one of the region’s Women Who Mean Business by the Sacramento Business Journal—and Freeport Bakery.

Tell us about Freeport Bakery and some of the delicious items you make. 

We are a full-line bakery but we are known mostly for our cakes. Some of the favorites are the Fruit Basket and the Champagne cakes. People come from all over just for those cakes.

What items will you be showcasing for guests at the party on April 23?

Our buttermilk cake with raspberry buttercream and tart lemon, along with some other great cakes.

What can you tell us about the decorating demonstration Carol Clevenger, your head decorator, will be doing at the party?

Carol Clevenger is an amazing cake artist. She will be decorating what we call a topsy-turvy cake in honor of the Mad Hatter. She will show how when using fondant you can make some really fun designs.

And because it’s Mad Hatter Meets The Great Gatsby, we have to ask—what’s your favorite? Alice in Wonderland, The Great Gatsby, or both? Why?

Marlene: Probably The Great Gatsby. I read it again recently and realized what a great storyteller Fitzgerald was.

If you could be any character from Alice in Wonderland or The Great Gatsby, who would you be? Why?

Marlene: I wasn’t sure so I took an online test to see which character I would be. I was told Alice. I’ll have to think about that one.

Big DoG Helps Little Lambs, Miniature Kids, Small Rabbits & Tiny Hens


From midnight to midnight on May 5th, 2015, more than 150 communities across the country will gather for one BIG Day of Giving, or BIG DoG as we affectionately call it. With the hope of reaching millions of donors and raising more than $100 million nationwide, each community will rally support for the vital work of local nonprofits.

Fairytale Town is one of the 500 nonprofits participating in Sacramento’s BIG DoG this year. Donations from the Day will go towards making repairs at the homes of our furry friends. Mary’s Little Lambs and the Three Billy Goats Gruff need new fencing at their estates. Peter, Flopsy, Mopsy and Cottontail need a new rabbit hutch. The Little Red Hen and her chicks need a new chicken coop. The total cost for all these repairs runs about $15,000. We hope that donors on the BIG Day of Giving will help us reach this goal.


It is easy to participate in BIG Day of Giving. On May 5, simply visit and select the nonprofits you want to support. (We hope we are one of them!) Your gift will stretch even further because all participating nonprofits are given pro-rated incentive dollars so every donation is amplified with a partial match.

In addition to the partial match, participating nonprofits can compete for prize challenges. Fairytale Town is hoping we will win the $5,000 prize for the first donation of the day or the last donation of the day, so we encourage you to stay up late on May 4 to make the first gift at 12:00 AM, or stay awake on May 5 to make the last gift at 11:59 PM. If you miss the winning gift at the midnight hour, your gift could help us win the $2,500 prize for the organization that has the most donations between 12 and 6 AM – especially if you use those productive morning hours to encourage your friends to give then also. No matter when you give, your gift will go to support our barnyard friends.

Fairytale Town is proud to be part of the BIG Day of Giving. In 2014, our community made history by raising more than $3 million for 394 nonprofits from over 12,000 donors – and we were second in the country among those participating in the national Give Local America effort!  We also proved that small gifts truly count! Over 60 percent of donations were between $25 and $50, and close to a third of the donors were new to online giving.

Whether you like big dogs, miniature goats or little lambs, give a gift to the nonprofit(s) you care about on May 5 and make a difference in our community.

I Speak Sheep

sheepIt was almost closing time and I was walking towards my office. I saw a family playing by King Arthur’s Castle. The adults were chatting happily, the children swirling around them. The sheep at the Mary’s Little Lamb exhibit across the walkway began to bleat. They knew they would be fed soon. As I was nearing the sheep, a little girl form the family ran up to them announcing to me, “I speak sheep!” and baah-ing to her animal friends. It was a joy to see the strength and self-confidence she displayed in this spontaneous moment of playful interaction. She transcended the language barriers and became one with the sheep, both of them baah-ing back and forth until they each rushed off – the sheep to eat their dinner, the child to rejoin her family.

These playful interactions, with family, friends… and animals, are the stuff that memories are made on. I was sad that our moment ended so suddenly. I have worked near those sheep for many years, and have always wanted to know what they were saying!

Fairytale Town is open daily from 9 am to 4 pm beginning March 1. We hope you will drop in for a visit. You can find out if you speak sheep; or cow, donkey, pig, goat, rabbit, chicken, or squirrel when you visit. Or you can just play and enjoy the approach of spring. I believe that is what the sheep was saying to that little girl.

We Need Your Help to Improve the Children’s Theater


The Children’s Theater is one of the original structures at Fairytale Town—dating back to 1959—and it holds fond memories for many guests who experienced their first puppet show, performed on the stage, or attended a FunCamp at Fairytale Town. We need your help to make improvements to the exterior of the building, as well as to stage itself. Dry rot has taken hold on the siding and needs to be replaced and repainted. The stage itself needs to be refinished as well, and if we are able to raise enough money, we may be able to install backs on the bench seating!PuppetShow

Legend has it that the Children’s Theater is the oldest puppet stage west of the Mississippi. Whether or not this is true, it makes for good storytelling – an activity that nearly 10,000 children are introduced to throughout the year. The storytelling presentations in the Children’s Theater include puppet shows, dance recitals, and theater performances.

When Fairytale Town opened in 1959, the Children’s Theater was an outdoor amphitheater. In the 1980s it was enclosed and became one of the few indoor spaces within the park. In 2002, the interior of the Children’s Theater was upgraded to include new lighting and sound systems, sound proofing, and additional seating. In 2012, a fresh coat of paint was added to the exterior, and a new audio-visual system was installed.

We would love to have your support for this project. We expect the renovations to cost $20,000; and more if we include the backing to the benches. Contributions of all sizes are needed to make the project go. Contributions of $2,500 and up will be acknowledged on a bronze plaque, and donors contributing $5,000 and more will receive their own individual plaque on the stage. We plan to begin the work on the project in February so all will be complete when our busy season begins on March 1.

To make a contribution to this beloved park of our storybook park, click here to make a donation online today or please contact Kathy Fleming at (916) 808-7060.

Farmer Brown’s Barn Reopens

The home of Eeyore, Charlotte, and Daisy, the Cow that Jumped Over the Moon, reopened on Saturday, October 11! The renovation of Farmer Brown’s Barn saw a number of improvements to this beloved part of our town, such as the expansion of Eeyore’s stall, new stall doors for both Eeyore and Daisy, repainting the interior and exterior, new exhibit spaces and more.



Check out our exciting new exhibits during your next visit, including an observation beehive, beekeeping tool display, and a wall of amazing arachnids. An additional space will change with seasonal exhibits. Come springtime, this space will transform into Farmer Brown’s Hatchery.

A big thank you to our major sponsors who made the renovation possible: Sacramento County Supervisor, the Honorable Jimmie Yee, the Spencer Family, the Curry Family, and J. Steven Carrillo. Thanks also go to the Webber-Kozumplik Family for supporting the observation beehive, and to hundreds of additional donors for supporting the project.

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Learning About Play

I was excited to learn about Exploring Play: The Importance of Play in Everyday Life, a free online course offered by FutureLearn and the University of Sheffield. The seven-week course kicked off last week and is off to a roaring start. Learners from all over the world are participating. For the first week we learned about the many definitions of play, and were asked to share our play histories.

SacramentoPlaySummit2There were two common themes about people’s play histories. The first centered on outdoor play. I was amazed at how many people remembered playing outdoors without any supervision by adults. In reflecting on my own play history, I recalled spending a lot of time outside playing with friends and neighbors, and seldom within eyesight of any of our parents. By contrast, my children spent very little time outdoors in self-directed activities. While they spent a lot of time outside, it was usually in a supervised sporting activity. It is surprising how much things have changed in just one generation.

The other theme was that the play people gravitated toward in childhood often carried over into their adult careers. I participated in a lot of imaginative play and acted out stories as a child, and began my professional career by working in theater. Some who played with cars as children became mechanics; others who liked to play school with their stuffed animals became teachers. It was a little surprising to realize how much my play as a child links to my life as an adult.

Play can be difficult to define, but it is something that crosses cultures, contexts and lifespans. What do you remember about your play history, and how has it impacted your life as an adult?